“Ideas that spread win” is the concept behind this viral marketing video from popular business building author Seth Godin. In this video he explains why you as a business owner needs to ask “Who Cares?”
By determining who cares about your product you can effectively direct your marketing strategy toward the people who will carry your message and purchase your product.
Age old marketing techniques are no longer as effective as in the past. Viewer attention can still be bought with money. However, their attention span is less than ever for interruptive advertisements. Instead, businesses need to have savvy marketing strategies.
Have you heard about the long tail marketing strategy and how it’s effectively bringing more sales to online businesses by targeting specific keywords? Not just any keywords, long tail keyword phrases that are proving to be much more effective. These keyword phrases are often converting to online sales at a much higher rate than generic highly searched keywords.
Even though a generic keyword may get the lions share of the searches and traffic, long tail marketing goes deep to find the many keywords that convert. Many times these little searched keyword phrases add up to equal better results than having your website optimized for the most popular search terms.
A good online marketing strategy is extremely important to building the internet business you desire. If you are involved in the turmoil of only focusing in on individual marketing tactics instead of an overall online marketing strategy you will not be as effective.
Your Marketing strategy versus your marketing tactics.
Finding long tail keywords to use on your website pages should be a part of your online marketing strategy. Long tail keywords are those 3 to 4 word long specific keyword phrases that people search for related to a product you’re selling.
Targeting long tail search phrases is incredibly valuable because people who search for long tail keywords are often at the end of the buying cycle. This means they know what they want and are looking for information to confirm their buying decision and take action.
In this video Ed Dale explains how Web 2.0 is really all about four different online filters. Market research, traffic, conversion and your product.
Unfortunately there’s not enough time in the day to explore and implement all of the web 2.0 tools online so it’s critical to use only the ones that will help your business in the areas it needs improvement. Determine where your business is weak to know where you should focus your attention.
If your business weakness is market research, than you’ll want to get involved with websites like Technorati which will give you great insight into buzz on the internet. Enter a keyword into Technorati to determine it’s popularity. Find out what people are talking about and how much attention a topic is getting to find hungry markets.
Natural search techniques are a huge deal these days. With the recent crackdown from Google on using Adwords with squeeze pages and their constant newly revised rules it makes sense to look at long term alternatives for traffic. While Adwords will get you immediate visitors to your site, it’s costs continue to go up.
One of the ways the major players of internet marketing are driving massive amounts of traffic to their products is by buying established domains and redirecting traffic or establishing new sites on a page that is already receiving traffic.
In the past for many internet marketers, marketing strategy online consisted of choosing a broad, high profit potential topic and taking it wide. Which simply meant not focusing tightly on a specific area, but instead trying to use a wide amount of keywords to capture visitors to a webpage.
Marketers would often put up a site and attempt to capture a wide range of topics in an effort to get as big a piece of a category as possible. This often resulted in less than stellar results because of the huge amount of effort required and the unfocused search engine marketing strategies involved.
If you’ve done everything you can possibly do to optimize your website by yourself, it might be time to think about the bigger picture. Ask yourself what internet marketing tasks you can outsource to leverage your time to grow your online business to the level it should be.
Here’s a marketing strategy video series from Ed Dale about some mindset changes you can make to your online business to achieve better results. View part one here:
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If you’re serious about converting the highest number of visitors to your website to paying customers or valuable email leads than you should be concerned about your websites conversion rate.
Most internet marketers know that the headline you use is often one of the most important conversion factors on your webpage. Changing your headline to better suit your target market can frequently lead to an immediate increase in website conversions to sales.
Other important factors that can lead to increased conversions are eye catching related images, your promotional sales copy and of course your call to action which closes the deal.
Bye Bye Yahoo Keyword Tool…
It’s been recently announced that the Yahoo keyword selector tool is being taken down to the dismay of thousands of people who use the tool frequently to find keyword popularity.
In this video you’ll find out about some viable free keyword tool alternatives like www.wordtracker and www.keyworddiscovery.com They will help give you a better understanding of the most popular keywords to target from your website.
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