Using Web 2.0 Websites to Improve Your Business

In this video Ed Dale explains how Web 2.0 is really all about four different online filters. Market research, traffic, conversion and your product.

Unfortunately there’s not enough time in the day to explore and implement all of the web 2.0 tools online so it’s critical to use only the ones that will help your business in the areas it needs improvement. Determine where your business is weak to know where you should focus your attention.

If your business weakness is market research, than you’ll want to get involved with websites like Technorati which will give you great insight into buzz on the internet. Enter a keyword into Technorati to determine it’s popularity. Find out what people are talking about and how much attention a topic is getting to find hungry markets.

If your soft spot is in traffic generation you might want to get active with websites like Youtube or Google Videos. Creating and submitting a video to Youtube will enable you to capture thousands of viewers interested in your video topic and funnel them to your website.

Business conversion problems are solved by getting back to the principles of one on one interaction. What is it that your potential customers wants, it definitely is not your sales message. Deliver relevant and useful informative content to your prospects to get trust and then offer to solve their problem. Thing about what’s in it for them.

Problems with your product can be fixed by reevaluating your customers wants. Web 2.0 user generated content can be extremely useful for determining what people want and often can be found very simply by looking in the places niche groups congregate. Web 2.0 websites can be an extremely useful place for finding new niche products that are in high demand.

Here’s another web 2.0 video: [ev type="youtube" data="zAY8BTN73mo"][/ev]

To find out how to get more website traffic watch this video.

Posted in Business Building, Internet Marketing Video, Marketing Strategy, Viral Marketing